Brand Identity Design for C! Optician “Pet-Friendly Store”

March 28, 2020February 25, 2021

C! Opticians launches “Pet-Friendly Store” campaign

Tony, a successful Toronto entrepreneur and owner of the C! optician who has been my client for nearly 20 years, asked me to design a poster campaign highlighting animal rights displayed at his pet-friendly stores. The concept challenged the traditional optician ads campaign’s norms.

C! Opticians launches "Pet-Friendly Store" campaign Tony, a successful Toronto entrepreneur and owner of the C! optician who has been my client for nearly 20 years, asked me to design a poster campaign highlighting animal rights displayed at his pet-friendly stores. The concept challenged the traditional optician ads campaign’s norms.