Esthetic. implant, Reconstructive, and General Dentistry - Toronto Avenue Dental Center was established in 1995 by Dr. D. Svirsky, whose goal was to create a contemporary dental practice. He believed that current dental practices were out of touch with young audiences and uninteresting and unapproachable in general to wider audiences. Our brief was to name the brand and design it in its entirety, from logo to office interiors. The brand we created mixes typography and icon dental brand elements with a contemporary and clean edge. A wide variety of print material has been designed for Avenue Dental Centre, including stationery, appointment card, newsletter, window sign, and postcards. The print material is an extension of the brand design and uses a sober colour palette and eye-catching highlights.