Creative Process

METHODOLOGY

P  h  a  s  e  –  1

• Clarify vision strategies goals and values • Evaluate existing brands and brand architecture

P  h  a  s  e  –  2

• Synthesize learnings • Clarify brand strategy • Develop a positioning platform • Create a visual strategy

P  h  a  s  e  –  3

• Visualize the future • Design brand identity • Examine applicability

P  h  a  s  e  –  4

• Finalize identity solution • Design identity program • Initiate trademark protection • Prioritize and design applications

P  h  a  s  e  –  5

• Build synergy around new brand • Launch internally first • Launch externally • Develop standards & guidelines

TUTAV

Cappadocia Handcraft

Pet-Friendly Store

Nefy

Maddalena Fuller

Haute Décor

Volunteers of Bodrum

Bebim

Freedom-to-Write

Urlaubsnavi

Hands Up!

SMART

Anderson Lyall

HV Dental Clinic

Kre8

TGSD

Avenue Dental Centre

Happy Holidays ’19